Serena Hotels wins African Business Award
Serena Hotels is this year’s winner of the coveted “Best Hospitality, Travel and Tourism in Africa” Award. The “African Business Awards 2012” ceremony was held Hotel in London.
Now in its fifth year, the African Business Awards is the key annual event for the African Business World and is the most sought after award by Africa’s leading companies and entrepreneurs. Organized by the African Business Magazine (ABM) and the Commonwealth Business Council (CBC), the African Business Awards has become a platform to celebrate excellence and best practices in African business and recognizes organizations that have driven Africa’s rapidly transforming economy.
On this front Serena Hotels was recognized for making outstanding contribution to the development of the continent, the economic aspirations of its citizens, the transformation of Africa’s image in international markets by branding the six destinations that it has presence in as an attractive tourism destination and for providing the highest standards of service and product whilst operating in a sensitive manner towards monitoring the interests of the local population including their traditions, culture and future development.
Mahmud Janmohamed, Managing Director of Serena Hotels said that recognition for excellence is indeed an honor, and the sustainable integrated ethical approach to development of the Serena brand for over four decades with a current portfolio of twenty four properties in six African countries is gratifying.
“As market leaders, awards such as being the “Best Hospitality, Travel and Tourism Company in Africa” inspires the Company as we believe that profitability and development are two notions that can serve each other,” Janmohamed said. “The company continues to work on supporting the growing tourism industry in Eastern Africa by seeking investment opportunities and validates its belief that with the changing nature of guest expectations it is the quality of service and product that will continue to determine the destination choices which clients make.”
Serena Hotels has a portfolio of twenty-four hotels, luxury camps, safari lodges and resorts located in Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, and eleven properties in Afghanistan, Pakistan and Tajikistan.