Yello and green make for a good color combination
MTN on Tuesday wound up it “21 days of Yello care,” an annual continental social-responsibility campaign which was this year held under the theme “Making a Positive Difference to the Environment.”
The campaign, which runs in all African countries where MTN is operational, concluded in Rwanda in Rulindo, where MTN focused on the environment for future generations by preparing tree nursery beds for one million seedlings to be planted in the upcoming tree-planting period in October and November.
Khaled Mikkawi, the CEO of MTN Rwanda, acknowledged the strong public-private partnership, particularly recognizing the excellent collaboration the company enjoys with the Rwanda Environment Management Authority (REMA), the Kigali City Council and other district authorities.
“It has been 21 days that have made a difference and will continue to make a difference in preserving environment,” Mikkawi explained. “We are grateful for the support from government officials and agencies and to our customers whose loyalty makes all this possible. Such activities help MTN to be part of social activities in the country.”
Yet as REMA’s director general, Dr Rose Mukankomeje, pointed out, such activities are also vital for MTN itself, since they contribute to an environment favorable to business.
“Companies should be involved in creating a good environment for their subscribers because without it, business is almost impossible,” Mukankomeje said, adding that other should follow MTN’s example.
Rulindo mayor Justus Kangwagye also lauded MTN, not only in their policy of planting trees but also in their partnership in other development activities in the district.
“Four years ago when we started decentralization, we focused on promoting communication as a way to facilitate coordination of activities, and we were the first to negotiate a contract worth Frw 35 million to purchase mobile phones,” Kangwagye explained. “It is exciting to see the same people continue to be involved in activities aimed at improving our welfare.”
The “21 days of Yello care” are held in all countries where MTN is operational, and Khaled Mikkawi explained that to celebrate its 150 million subscribers in Africa, the aim is to plant 150,000 trees on the continent.
As for Rwanda, the telecoms company has planted 3300 trees, installed water tanks donated to two schools as well as 30 garbage bins in hospitals and around markets in Kigali, constructed energy saving cooking stoves for two institutions, built terraces and got involved in as well as waste management and recycling activities in Kigali and Rulindo.